Over the last 12+ years there has been, a full rebrand, digital transformation projects, a website redesign and an evolution in general for the university, building on it’s reputation across the globe. I have been in the thick of it all. My role has also evolved over time, along with my growing skill set. I currently hold the position of Creative Marketing Manager, responsible for the creative team, including the design, copywriting, videography and photography. My previous role of Creative Lead primarily focussed on conceptualising, designing, and overseeing the creation of publications and campaigns, utilising cutting-edge software from Adobe Creative Cloud and Maxon to bring these projects to life. Each day can be very different from photographing the VC on the roof of the Main Site Tower, to flying a drones, building props, presenting to senior management, designing exhibitions spaces in Cinema4D, photographing world leaders, creating a gazillion page publication and a billion leaflets, creating a thousand gif ads per hour, preparing building wraps, billboards, signage and… You get the picture.