Campaigns at Queen’s

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I love getting stuck into a new campaign with so much detail to figure out, lots of planning involved and lots of creativity needed. In 10+ years, I’ve worked on a lot of them, from sitting with the team discussing the aims, looking at the target audience in great depth using the golden circles, creating our own student personas to help us create something useful and even being directly involved with student focus groups presenting concepts and copy lines that I’ve come up with. All of this helps narrow down the direction we follow for each campaign. I’d then take our findings and come up with visual concepts. Then evolve it every year, keeping it fresh and strong.


Postgraduate Research (PGR) study at Queen’s needed a bit of a facelift this year. Some of the work going on here is truely incredible and without using all the buzz words, it really is world-class! We decided to try and hero some of those individuals that are really making a difference to their industry and to people’s lives.

Knowing this would involve portrait photography, I got very excited. I needed to make it different, but still easy to set up in labs. I didn’t want to just take their photo in situ, which could potentially look like a stock image, I wanted to make it obvious it was a Queen’s environment, sneaking in the brand colour in these shots in a tasty way.

I came up with the plan of building a portable backdrop, as you do, and popped over to B&Q to get supplies. I spraypainted a piece of plyboard and created a clamping system that would attach to a light stand. This would sit behind the person in the photo – big enough to make an impact, and small enough to show the surroundings. This, added with my favourite, a ton of lighting, help me to create some epic portraits, if I do say so myself. Here’s a few more. More in the pipeline.

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